In order to work as a Freelance Digital Marketer, knowledge of the tools of the trade is necessary. Digital marketer must have knowledge about social media and its primary tools.
Most famous social media platform is Facebook, some other famous platforms are Instagram: A photo sharing platform, Twitter: A micro blogging platform, LinkedIn: a professional social platform.
Knowledge of how to operate the video sharing platform YouTube is also necessary, along with search advertising platforms AdWords and AdSense.
Similarly Blogger for writing blogs, Taboola for native advertising and MailChimp for email marketing. Google Analytics is important for performance measurements.